This week we launched an exciting new competition for MasterCard. We’re celebrating their sponsorship of the BRITs music awards by offering one lucky fan the priceless opportunity to win a live gig in their living room by an ex-BRITs winner!

A series of teaser idents broke on Monday featuring a roadie as he prepares an ordinary living room for the big event. The actual Priceless gig, with our mystery BRITs-winning band, will be filmed on the 29th January and will be broadcast on the night of the BRITs awards show.

Our TV campaign is supported by a Priceless Gig poster which fans can download and place in their windows, a highly addictive BRITs online quiz and beautiful proximity posters in and around Earls Court on the night of the BRITs.

Who will be knocking on our lucky winner’s door? Will it be Kylie Minogue? Robbie Williams? Shirley Bassey? Annie Lennox?

All will be revealed in the next set of ads, so watch this space – but in the meantime, please do pass on our competition link to your family and friends – who knows, they might just receive a call this weekend!
mypricelessgig.co.uk

The Knitting Nanas are back!

The nation’s favourite Nanas are back! They’re so proud of their new Shreddies recipe – their most scrumptious ever – that they can’t wait to tell you about it. Check out the latest TV spot in the hugely successful Knitting Nanas campaign which breaks today. Watch as old school English gent Leslie Philips charms our admiring Nanas. Ding dong!

Mr... and Mrs Kipling

Mr Kipling, with McCann London, has developed a series of idents, giving an insight into the life he shares with his wife.

Although not featured, Mrs Kipling is being posed three tongue-in-cheek questions, with the final resolve demonstrating the amusing and light-hearted element of being married to the most caring baker in the world. Sweet!

These little ads appear alongside the new series of ‘All Star Mr and Mrs’ and are a perfect pairing between the celebrity couples on the show and the special relationship between Mr, and Mrs, Kipling.

By no means a ‘small’ campaign for MSF

Our new campaign for MSF depicts images in real life scale and is specifically designed to work in small spaces in newspapers,
The executions are drawn in red pen to help dramatize the idea that MSF personnel frequently have to use the most basic of tools to conquer the huge obstacles they face in the field.

If you want to know more, or you fancy donating some of your hard earned cash, please visit www.msf.org.uk for details.

Topping the shortlist for Campaign Agency of the Year

We’re delighted to be one of the three agencies considered for Campaign’s Agency of the Year.  Despite there being no clear winner, Campaign has rightly praised us for our excellent performance this year, including our impressive new business record and a haul of strategic and creative awards.

 

We’re also delighted that our Computertan campaign for skin cancer charity SKcin came 6th in the Top 10 Digital Ads.

The good news is cemented by our multi-award winning poster for Heinz Tomato Ketchup placed 6th in the Top 10 Poster Ads of the Decade.
Well done and many congratulations to us all!

We've won the Shreddies digital pitch

Adding to our excellent new business record, this week we were appointed to develop a digital campaign for Nestle Shreddies.  Our pitch winning idea amplifies our successful ‘Knitting Nanas’ campaign, with the Nanas using social media and interacting directly with consumers.  Look out for the work which breaks in March next year!

Celebrities and heritage brands as key themes of the Nostalgic Noughties

With the end of the ‘Noughties’ looming, we thought now was as good a time as any to try and summarise the first decade of the 21st Century.
Adding an interesting dimension to our Moody Britain survey, we conducted a quick round of quant research, with questions to find out which person, artist, band, words or phrases best sum up the last 10 years.
Read all about it at Marketing Magazine

Our ES campaign proves it has the talkability factor

Good news as our relaunch campaign for the London Evening Standard is quoted in the Creative Review 'Year in Review' as the 4th most talked about ad of 2009.

Disputing the myth that "no-one engages with traditional ads anymore", they make the point that CR Blog readers had plenty to say about the "Newspaper's Sorry Shock" campaign.

Read all about it at Creative Review

MasterCard grants your Christmas Wishes

 

This Christmas, MasterCard is making it all about you, offering the chance to win your perfect Christmas wish list, from MP3 players and trips to New York, to hot air balloons and Christmas hampers. 

Our new print campaign celebrates their Christmas Wish List promotion. The ads show three of the prizes from the Christmas wish list shrouded in beautiful red velvet stockings, whilst tiny onlookers marvel at their scale and magnificence.

Register on the website and use your MasterCard in December to be in with a chance of winning!

Highlights of 2009